•What online brands do users find trustworthy?
•How much do users spend on wrapping supplies?
•Do users think a service like this would add value to their gifts?
•What markers do users look for to feel a website is legitimate?
•Conduct online and in person interviews one on one
•Ask questions about users methods building trust with a company and general information about how they might utilize a wrapping service.
•Record all feedback and synthesize results to aid in developing personas
The people I interviewed were a huge help. It really opened my eyes on many key subjects pertaining to the solutions, mainly:
•Users wanted an uncluttered website experience
•Users wanted multiple ways to verify of a companies existence
•Users want a site to feel clean an up to date
•Users wanted legal guarantees on their purchase
•Users wanted to see pictures of the products and the people.
•Users rarely used a service unless sending a package out of town
•Users spent on average $50 per season on supplies
•Users coveted “Martha Stewart” type wrapping skills, but didn’t want others to know they had used a service.
Taking all the information obtained from the research I built a persona that embodied the traits of many users and would be the basis for the prototypical user moving forward. Evelyn is the embodiment of the prototypical user.
She is so much fun! I am sure if she were real, you and her would be best friends!